Crisis Management: Selecting Communications Strategy

For decades, managers around the globe assumed that “crisis management” referred to the sudden appearance of a television reporter enquiring about an impropriety at company headquarters. The decade now ending has witnessed a broader definition of crisis management, as public expectations of corporate behaviour on each continent has given rise to the need for proactive crisis management planning, an attribute some companies have sought too late and others too hurriedly. “Rules” of crisis management have little scholarly value, but some suggestions are offered.