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This article describes how ethical principles can be used in the decision‐making process. It describes a survey conducted amongst a group of managers and business students, who ranked a number of ethical principles in order of usefulness and applicability to their work. The notion of the “ethics screen”, composed of a number of ethical principles, is described. The article concludes that ethical principles are valuable only if there is a desire on the part of individual decision‐makers for them to be applied.

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