Issues

Impacts, rigour and relevance of management research

Quality – and How to Achieve It

Phillip M. Heath
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Market Opportunity Analysis for Emerging Technologies

N. Mohan Reddy
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Going Public – A Corporate Public Relations Strategy

David R. Walker
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The Role of the Architect in Training and Development

Abby Day; John Peters
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Principles of Business Ethics: Their Role in Decision Making and an Initial Consensus

Archie B. Carroll
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Successful Supply‐Chain Management

Graham C. Stevens
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Marketing Redefined

Christian Grönroos
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Reducing the Capitalist Bias in Marketing

Alf H. Walle
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Understanding and Managing Informal Groups

Raef T. Hussein
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