Sudden Lost Meaning: A Catastrophe?

Employees communicate more easily and are more committed to the organization when beliefs and values are shared. Explores the phenomenon of sudden “lost meaning” – a situation in which individuals who strongly share the organization′s culture appear suddenly to cease to identify with the meanings and values to which they once strongly ascribed. Discovers two variables through examination of motivation theory. Proposes that these variables provide insight into sudden lost meaning and, consequently, suggest a framework for managerial behaviour.