Analyses the need to prepare business students in the art of multicultural communication as we approach the millennium. Assesses four research areas: language codes; learning of roles and norms; affective speech development and applied communication. Of the four, applied communication appears to be the most suitable and useful for most business courses. It suggests that course instructors with high‐performance goals should organize and select study teams with members comprising of a cultural mix, educational experience and work experience, the combination of which should provide competitive advantage to attain the intended goals. Rationalizes the up and down sides of team learning in some detail. Finally, assesses the advantages of multicultural team learning in communication competency.
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1 August 1996
Technical Paper|
August 01 1996
Multicultural team learning: an approach towards communication competency
Barbara McCain
Barbara McCain
Oklahoma City University, Oklahoma, USA
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Publisher: Emerald Publishing
Online ISSN: 1758-6070
Print ISSN: 0025-1747
© MCB UP Limited
1996
Management Decision (1996) 34 (6): 65–68.
Citation
McCain B (1996), "Multicultural team learning: an approach towards communication competency". Management Decision, Vol. 34 No. 6 pp. 65–68, doi: https://doi.org/10.1108/00251749610121498
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