Dancall Telecom A/S in the UK mobile telephone market Available to Purchase

Focuses on Dancall A/S, a Danish telecommunications equipment manufacturer, which was acquired by Amstrad UK in September 1993 for £6.4 million. As an independent subsidiary of Amstrad UK, Dancall is in a position to develop its marketing strategy to a mass UK market. Suggests that heuristic devices could be the way to proceed in its tactical application of the strategic plan.