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Journal Articles

The possibility of Boddingtons ‐ “the cream of Manchester’s” ‐ entry into the Dutch market

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Genaro Cuomo, Claudio Vignali
Journal: Management Decision
Management Decision (1996) 34 (8): 64–72.
https://doi.org/10.1108/00251749610128149
Published: 01 October 1996
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Journal Articles

Dancall Telecom A/S in the UK mobile telephone market

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R. Bennett, Claudio Vignali
Journal: Management Decision
Management Decision (1996) 34 (8): 6–16.
https://doi.org/10.1108/00251749610128068
Published: 01 October 1996
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Journal Articles

The Marketing Mix Redefined and Mapped: Introducing the MIXMAP Model

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Claudio Vignali, B.J. Davies
Journal: Management Decision
Management Decision (1994) 32 (8): 11–16.
https://doi.org/10.1108/00251749410069435
Published: 01 November 1994
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Journal Articles

Market Entry Strategy for Italy (Crown Berger)

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Claudio Vignali, Alan Tarry
Journal: Management Decision
Management Decision (1994) 32 (3): 11–18.
https://doi.org/10.1108/00251749410057339
Published: 01 April 1994
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Journal Articles

Proposed Entry into the German Market (Tiara Paints)

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Claudio Vignali, Ruth A. Schmidt
Journal: Management Decision
Management Decision (1994) 32 (3): 29–33.
https://doi.org/10.1108/00251749410057366
Published: 01 April 1994
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