Using the Internet as a channel for commerce

Proposes the idea that as the Internet is a new channel for commerce, a structured approach is necessary in order to identify opportunities and threats. Looks at the ways in which value can be added throughout the process, from product development to every part of the value chain. Examines the information‐based approach as a way of adding value and concludes that it is only by pursuing a logical approach to the integration of information management into the strategy process that firms can become effective, world‐class competitors.