The strategic states model: optimum strategies to reach high performance

Argues that there exists no universal business strategy such as the constant building of larger volumes. Instead the article advocates that any business strategy needs to rely on a deeper understanding of the freedom of action.Thus, the article presents the strategic states model and proposes that there is an optimum business strategy in each state to reach high performance, and this strategy emphasizes a specific combination of competitive edges. In the model, the environment of a company is reflected in the dimension of the number of market segments that are being focused on, while the other dimension concerns the adaptation of the offer to customers’ requirements. The freedom of action and optimum strategies to reach high performance vary within the frame given by the two dimensions.