Economic Reforms Create Opportunities in Africa

Highlights economic reform policies recently instituted in a number of sub‐Sahara African countries. The reforms have drastically transformed these economies: import restrictions have been removed; currencies′ values are now determined by supply and demand; state‐owned firms are on the auction block. For international firms, there has never been a better time to invest. However, the old rules for analysing foreign markets still apply. Caution is still the watchword.