Issues

Marketing cities place branding in perspective

Management misinformation systems

RUSSELL L. ACKOFF
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US business schools a cautionary tale

MARTIN HESTER
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What can OR contribute to market planning and budgeting decisions?

WILLIAM E. SOUDER
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Measuring advertising effectiveness

STEPHEN KING
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Launching a product in the USA

EDWARD WHITEHEAD
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Planning in the medium‐sized company

A.C.B. WILSON
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It all adds up?

GORDON E. WHEELER
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WOMEN on the shop floor

ANDREW HILL
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MANAGEMENT CONCEPTS: Management information systems

TOM WARD
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Selecting industrial research projects

D.H. ALLEN
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Planning communication systems for business organizations

IFAN MOELWYN HUGHES
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Setting up a business in the EEC

STEPHEN HOLT
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