Issues

Special Issue: New Qualitative Research Methodologies in Management. Guest Editors: Simone Guercini, Stpehan Liozu

New qualitative research methodologies in management

Simone Guercini
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Crowdsourcing content analysis for managerial research

Caryn Conley; Jennifer Tosti-Kharas
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Netnography approach as a tool for marketing research: the case of Dash-P&G/TTV

Antonella La Rocca; Andreina Mandelli; Ivan Snehota
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Uncovering customer service experiences with Twitter: the case of airline industry

Fotis Misopoulos; Miljana Mitic; Alexandros Kapoulas; Christos Karapiperis
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An interdisciplinary method for brand association research

Silvia Ranfagni; Simone Guercini; Belinda Crawford Camiciottoli
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Hybrid analysis of textual data: Grounding managerial decisions on intertwined qualitative and quantitative analysis

Margit Raich; Julia Müller; Dagmar Abfalter
View articletitled, Hybrid analysis of textual data<span class="subtitle-colon">: </span><span class="subtitle">Grounding managerial decisions on intertwined qualitative and quantitative analysis</span>
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Gift-giving, sharing and commodity exchange at Bookcrossing.com: new insights from a qualitative analysis

Matteo Corciolani; Daniele Dalli
View articletitled, Gift-giving, sharing and commodity exchange at <a class="link link-uri" href="http://Bookcrossing.com" target="_blank">Bookcrossing.com</a>: new insights from a qualitative analysis
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Combining qualitative methods in practice: A contextualized account of the evolution of consumer studies

Antonella Carù; Bernard Cova; Stefano Pace
View articletitled, Combining qualitative methods in practice<span class="subtitle-colon">: </span><span class="subtitle">A contextualized account of the evolution of consumer studies</span>
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To explore new avenues: experiential testimonio research

Marie-Noelle Albert; Marie-Michele Couture
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