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Journal Articles

The Aeneid and The Virginian: copywriting, origin myths and their consumption

A.H. Walle
Journal: Management Decision
Management Decision (1998) 36 (7): 425–432.
https://doi.org/10.1108/00251749810226977
Published: 01 September 1998
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Journal Articles

Global behaviour, unique responses: consumption within cultural frameworks

A.H. Walle
Journal: Management Decision
Management Decision (1997) 35 (10): 700–708.
https://doi.org/10.1108/00251749710192011
Published: 01 December 1997
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Journal Articles

Localized marketing strategies and the Bible of international business

A.H. Walle
Journal: Management Decision
Management Decision (1996) 34 (7): 5–13.
https://doi.org/10.1108/00251749610124855
Published: 01 September 1996
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Journal Articles

The Japanese in the Automotive Aftermarket: Rethinking Business‐to‐business Marketing Strategies

A.H. Walle
Journal: Management Decision
Management Decision (1994) 32 (7): 60–63.
https://doi.org/10.1108/00251749410068058
Published: 01 October 1994
View article titled, The Japanese in the Automotive Aftermarket: Rethinking Business‐to‐business Marketing Strategies
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Journal Articles

International Business and Raging Tigers: Operationalizing the Global Paradigm

A.H. Walle
Journal: Management Decision
Management Decision (1992) 30 (2)
https://doi.org/10.1108/EUM0000000000092
Published: 01 February 1992
View article titled, International Business and Raging Tigers: Operationalizing the Global Paradigm
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Journal Articles

Modern Marketing: The Shift from Academic Respectability to Practitioner Significance

A.H. Walle
Journal: Management Decision
Management Decision (1991) 29 (4)
https://doi.org/10.1108/EUM0000000000072
Published: 01 April 1991
View article titled, Modern Marketing: The Shift from Academic Respectability to Practitioner Significance
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Journal Articles

Beyond the Ugly American

A.H. Walle
Journal: Management Decision
Management Decision (1990) 28 (7)
https://doi.org/10.1108/EUM0000000000060
Published: 01 July 1990
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