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Journal Articles

Enabling Customers to Drive Your Enterprise

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Gordon Wills
Journal: Management Decision
Management Decision (1992) 30 (3)
https://doi.org/10.1108/00251749210013032
Published: 01 March 1992
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Journal Articles

Enabling Managerial Growth and Ownership Succession

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Gordon Wills
Journal: Management Decision
Management Decision (1992) 30 (1)
https://doi.org/10.1108/00251749210008650
Published: 01 January 1992
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Journal Articles

Maximising Marketing Effectiveness

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Gordon Wills, Sherril H. Kennedy, John Cheese, Angela Rushton
Journal: Management Decision
Management Decision (1990) 28 (2)
https://doi.org/10.1108/EUM0000000000054
Published: 01 February 1990
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Journal Articles

Personal Professionalism: The Key Resource for the Bottom Line

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Gordon Wills
Journal: Management Decision
Management Decision (1988) 26 (6): 8–10.
https://doi.org/10.1108/eb001523
Published: 01 June 1988
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Journal Articles

The Effective Conference

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Gordon Wills, Abby Day
Journal: Management Decision
Management Decision (1986) 24 (6): 8–11.
https://doi.org/10.1108/eb001418
Published: 01 June 1986
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Journal Articles

Making Better Use of Public Resources

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Gordon Wills
Journal: Management Decision
Management Decision (1986) 24 (3): 28–31.
https://doi.org/10.1108/eb001408
Published: 01 March 1986
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Journal Articles

Public Advices to Management Educators: 1960/1980

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Gordon Wills
Journal: Management Decision
Management Decision (1982) 20 (3): 46–61.
https://doi.org/10.1108/eb001294
Published: 01 March 1982
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Journal Articles

How Bad are your Marketing Communications?

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Gordon Wills
Journal: Management Decision
Management Decision (1977) 15 (3): 308–335.
https://doi.org/10.1108/eb001132
Published: 01 March 1977
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Journal Articles

Setting Advertising Budgets

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David Corkindale, Gordon Wills
Journal: Management Decision
Management Decision (1975) 13 (3): 124–141.
https://doi.org/10.1108/eb001069
Published: 01 March 1975
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Journal Articles

MARKETING TILTS AT TARIFF WINDMILLS

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Ian Wilkinson, Gordon Wills
Journal: Management Decision
Management Decision (1972) 10 (3): 213–223.
https://doi.org/10.1108/eb000997
Published: 01 March 1972
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Journal Articles

Technological myopia—revisin Galbraith's sequence

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Gordon Wills
Journal: Management Decision
Management Decision (1969) 3 (4): 48–53.
https://doi.org/10.1108/eb000915
Published: 01 April 1969
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Journal Articles

Cost/benefit analysis of a test market

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GORDON WILLS
Journal: Management Decision
Management Decision (1967) 1 (4): 17–21.
https://doi.org/10.1108/eb000812
Published: 01 April 1967
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