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Journal Articles

Evaluation and decision making in social media marketing

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Brendan James Keegan, Jennifer Rowley
Journal: Management Decision
Management Decision (2017) 55 (1): 15–31.
https://doi.org/10.1108/MD-10-2015-0450
Published: 13 February 2017
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Journal Articles

Growth and planning strategies within women‐led SMEs

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Siwan Mitchelmore, Jennifer Rowley
Journal: Management Decision
Management Decision (2013) 51 (1): 83–96.
https://doi.org/10.1108/00251741311291328
Published: 01 February 2013
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Journal Articles

Towards an innovation‐type mapping tool

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Jennifer Rowley, Anahita Baregheh, Sally Sambrook
Journal: Management Decision
Management Decision (2011) 49 (1): 73–86.
https://doi.org/10.1108/00251741111094446
Published: 08 February 2011
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Journal Articles

Towards a multidisciplinary definition of innovation

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Anahita Baregheh, Jennifer Rowley, Sally Sambrook
Journal: Management Decision
Management Decision (2009) 47 (8): 1323–1339.
https://doi.org/10.1108/00251740910984578
Published: 04 September 2009
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Journal Articles

What do we need to know about wisdom?

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Jennifer Rowley
Journal: Management Decision
Management Decision (2006) 44 (9): 1246–1257.
https://doi.org/10.1108/00251740610707712
Published: 01 October 2006
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Journal Articles

Knowledge organisation in a Web‐based environment

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Jennifer Rowley
Journal: Management Decision
Management Decision (2001) 39 (5): 355–361.
https://doi.org/10.1108/00251740110395598
Published: 01 June 2001
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Journal Articles

Loyalty, the Internet and the weather: the changing nature of marketing information systems?

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Jennifer Rowley
Journal: Management Decision
Management Decision (1999) 37 (6): 514–519.
https://doi.org/10.1108/00251749910278032
Published: 01 August 1999
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Journal Articles

Enhancing the customer experience: contributions from information technology

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Jillian Dawes, Jennifer Rowley
Journal: Management Decision
Management Decision (1998) 36 (5): 350–357.
https://doi.org/10.1108/00251749810220568
Published: 01 June 1998
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Journal Articles

Revisiting decision trees

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Susan Coles, Jennifer Rowley
Journal: Management Decision
Management Decision (1995) 33 (8): 46–50.
https://doi.org/10.1108/00251749510093932
Published: 01 October 1995
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