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Manuela Vega-Vazquez
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Journal Articles

The value co-creation process as a determinant of customer satisfaction

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Manuela Vega-Vazquez, María Ángeles Revilla-Camacho, Francisco J. Cossío-Silva
Journal: Management Decision
Management Decision (2013) 51 (10): 1945–1953.
https://doi.org/10.1108/MD-04-2013-0227
Published: 11 November 2013
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Journal Articles

Does the firm's market orientation behaviour influence innovation's success?

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Manuela Vega‐Vázquez, Francisco J. Cossío‐Silva, David Martín‐Ruíz
Journal: Management Decision
Management Decision (2012) 50 (8): 1445–1464.
https://doi.org/10.1108/00251741211262024
Published: 31 August 2012
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