... Computers Customer requirements Customers Suppliers In many developed countries, over 70 per cent of the gross national product (GNP) was generated by services after the 1970's. As a matter of fact, service has become a major factor for economic growth and has dominated many modern economies...

... service agent is supplanted by the computer. In both contexts, data may be gathered as part of the transaction. These data can be used to inform operational, tactical and strategic decision making, and, in general, the development of the relationship with the customer. Marketing information systems...

... and drag facility which allows the execution of external programs and text documents within the package. © MCB UP Limited 1998 Computers Creativity Decision making Problem solving Making decisions that involve attempting to do things in the same way as they have always been done...

.... Screen view of how forecasts are made Figure 6. Screen view of comparing planned home and export sales for product 1 References 1 . CA Compete! , Computer Associates International , Garden City, NY . 2 . Gasking , T. , Perfect Financial Ratios , Century Business...