... by enabling consumers to engage with items in novel ways (Pantano et al., 2017 ; Willems et al., 2017). Consumer behaviour AI Immersive virtual reality Luxury brand management Both industry and academia are exploring the integration of AI in luxury for numerous functions...

... Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Consumer marketing Consumer behaviour Customer behaviour Customer-dominant logic Perceived justice Customer co-creation of service recovery Satisfaction with service recovery The service industry...

... (1997) , Huang et al. (2007) , Ippolito (1992) and Sirri and Tufano (1998) , reveals that funds that perform well receive significant monetary inflows that are not proportional to the monetary outflow experienced by poorly performing funds. Consumer behaviour Business strategy...

... by internal resources only. Consumer marketing Creativity Consumer behaviour Co-creation Corporate marketing strategy Prosumer © Emerald Group Publishing Limited 2014 Because the internet is a powerful platform for enabling collaborative innovation with customers (Sawhney et al...

... segmentation practices suggest. Originality/value – The authors are not aware of hybrid consumption having been studied and categorised in this way before in academic research. New approaches to studying consumer behaviour, segmentation and marketing are implied. According to Belk (1988) , prior...

... Indian apparel market Purchase behaviour Fishbein behavioral intention model Foreign brand goods Brands Consumer behaviour India is one of the world's fastest‐growing economies (Gupta, 2005) and is expected to be one of the top three economies after USA and China by 2050 (Pillania, 2008...

... is a predictor of his/her behavioral intention. Therefore, this study proposes the following hypothesis: Decision making Consumer behaviour Auctions Internet Taiwan Although online auctions have expanded the ways in which auctions are conducted, and have even created altogether new uses...

... industry Consumer behaviour Attitudes A concert ticket typically costs at least as much as a compact disc or DVD or a downloaded record and, unlike the latter, can be neither shared nor used over and over again. Of course, to use the latter entails the fixed costs of hi‐fi sets, computers, MP3...

...@snu.ac.kr © Emerald Group Publishing Limited 2009 Consumer behaviour Sales campaigns Sports Consumer marketing The present study investigates the implications of self‐image congruence (SIC) on sport team‐licensed merchandise consumption. Licensing trademarks and copyrights have become...

..., formulate and coordinate the potential of a firm's value proposal. Corporate strategy Consumer behaviour Strategic marketing Perception The presented findings challenge many modes of thinking and decision‐making that economics has embraced. The view of the rational decision‐maker is proving...

... to classifying CRM applications on such a wide‐ranging basis. Current classification of CRM applications identifies three groupings (Karimi et al., 2001): © MCB UP Limited 2003 Computer software Consumer behaviour Relationship marketing Internet Customer relationship management...

... of Consumer Behavior: A Summary from the Perspective of Different Disciplines , National Science Foundation, Directorate for Research Applications, Research Applied to National Needs , Washington, DC , pp. 189 ‐ 222 . Holton , R.H. (1958), “ The distinction between convenience goods, shopping...

.... The classic article which began this research stream is Sidney Levy’s (1981) “Interpreting consumer mythology: a structural approach to consumer behavior”. (1981). There, Levy consciously borrows the structural model of Levi‐Strauss and he lists some of the beneficial features of the method such as viewing...

.... Notes that opportunities were arising in nearby Albania; however, consensus was lacking as to what should be done next. © MCB UP Limited 1996 Albania Consumer behaviour Macedonia Marketing Soft drinks It was the summer of 1994. Afri‐Cola Bluna GmbH was a relatively small business...

... × D × K × V where: B =the customer response or internal response tendency (i.e., purchasing behaviour); P =predisposition (i.e., force of habit); © MCB UP Limited 1996 Behavioural sciences Consumer behaviour Sales Sales methods...

... an increasing hold on world markets in general. © Company 1994 Brand loyalty Brewing industry Competition Consumer behaviour Distribution channels Food Italy Marketing planning Miller Beer In Italy, beer is sold through two channels (Table V): 1 the so‐called...

..., Charleston, Illinois, USA. Consumer behaviour Performance appraisal Sales turnover Service quality ...

.... Many innovations fail because the relationship between the innovation and the consumer is ignored in the quest for state‐of‐the‐art technology. While innovation will always remain a risky undertaking, the application of consumer behaviour models, such as that proposed by E.M. Rogers, can increase...

... that management should be aware of their social responsibilities not least because of the economic and corporate image damage which can be inflicted by a concerted consumer campaign. © MCB UP Limited 1989 Consumer behaviour Consumerism Marketing Business policy Corporate image CONSUMER BOYCOTTS...

... British City. © MCB UP Limited 1989 Consumer behaviour Customers Planning Retailing Location 4 MANAGEMENT DECISION 27,5 A n examination of the cognitive connections of shopkeepers in the centre of a major British city. Retailing and the Importance of MicroLocational Linkages by Stephen...