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Keywords: Customer behaviour
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Journal Articles
A customer-dominant logic on service recovery and customer satisfaction
Available to Purchase
Journal:
Management Decision
Management Decision (2016) 54 (10): 2524–2543.
Published: 21 November 2016
... and analysis. Then, we discuss the findings of the study and their managerial implications, and conclude the paper. Consumer marketing Consumer behaviour Customer behaviour Customer-dominant logic Perceived justice Customer co-creation of service recovery Satisfaction with service recovery...
