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Keywords: Customer profiling
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Journal Articles
Market Entry Strategy for Italy (Crown Berger)
Available to Purchase
Journal:
Management Decision
Management Decision (1994) 32 (3): 11–18.
Published: 01 April 1994
... the regional wholesale trade in large volumes, who then, in turn,sell to the small hardware stores. © MCB UP Limited 1994 Crown Berger Customer profiling Distribution systems Italy Marketing mix Own‐label goods Packaging Paint industry Planning Product development This case...
Journal Articles
Customer Profiling: Getting into your Customer’s Shoes
Available to Purchase
Journal:
Management Decision
Management Decision (1989) 27 (6)
Published: 01 June 1989
... carefully managed. © MCB UP Limited 1989 Quality Service industries Customer profiling CUSTOMER PROFILING: GETTING INTO YOUR CUSTOMER'S SHOES 27 C ustomer profiling attempts to develop a model off service consistent with the customers' view of service quality. Customer Profiling: Getting...
