Keywords: Customer requirements
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Journal Articles
Journal Articles
Management Decision (1994) 32 (1): 20–26.
Published: 01 February 1994
.... In other words,they need to become a TQM hero, a TQM giant, a “Captain Marvel” and a legend in their own right. © MCB UP Limited 1994 Commitment Customer requirements Long‐range planning Management Organizations Participative management Quality Statistical process review Strategy...

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