Introducing TQM: The Role of Senior Management

Examines the role of senior managers in total quality management (TQM)and provides some pointers as to why they should become involved in TQM. These pointers include the strategic nature of TQM, their personal impact on the credibility of TQM, and their influence in changing the behaviour and attitudes of employees. Makes a case for senior managers to get involved in a range of activities relating to the introduction of TQM. Also examines what senior executives need to know and what they should do about TQM.