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Reviews quality dimensions, perspectives and practices. An integrated framework is developed to analyze the relationships among quality dimensions, perspectives and practices. This framework incorporates two dimensions of the internal‐external focus and objective‐subjective measurement. It clarifies the concept of quality and helps practitioners to position their quality management practices. It explains how to resolve equivocality and reduce uncertainty in improving the quality of the products, ultimately to achieve competitive advantage.
© MCB UP Limited
2001
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