... diseconomies in trust formation – and the need to accelerate this development in order to react quickly to the challenges of a global market. On the basis of a single case study, we show that several practices can be used to guarantee that acceleration does not put in danger either trust formation or other...

... marketing arm of the business through its catalogue from which customers can order seasonal merchandise by mail or telephone. © MCB UP Limited 1994 Brands Franchising Global marketing Marks & Spencer Merchandising Quality Retail trade Strategy The second stage in overseas...

... people, they have also embraced a strong “global marketing” orientation. This global paradigm contains a “covert ethnocentrism” since it presupposes that the whole world is being transformed in the same way by technology. Although in the long flow of history this might be true, global theories...