.... High congruence of green issue and product category generated positive ad attitude, sponsor attitude, behavioral intention (BI), sponsor credibility and message credibility. Low green reputation positively affected ad attitude and BI. An interaction effect of congruence and green reputation on BI...

... the values that they see as connected with attaining mental harmony. It is our interpretation that for them being a green consumer means to pursue a “green aesthetics of existence” (Darier, 1999) of some sort. © MCB UP Limited 2002 Sustainable development Green issues Social responsibility...

... identity within society as a whole. © MCB UP Limited 2002 Green issues Social responsibility Post‐industrial society Community relations Ecoprotestors themselves comprise of two types of person: one type is the new age traveller who is involved full time in either protest...

... by Sadgrove[ 4 ] when developing the concept of the “Green Grid”. Energy management Environment Green issues Quality Over the last decade, environmental issues have become increasingly significant to policy makers in both the political and the business world[ 1 , 2 ]. Globally,governments...

... (EMS) and considers how they may be implemented. Discusses the importance of legal and social requirements, the organization′s culture and the adaptation of its value systems to enable effective implementation. © MCB UP Limited 1994 BSI Corporate strategy Environment Green issues...