...Piotr Gaczek; Grzegorz Leszczyński; Mateusz Kot; Rumen Pozharliev Purpose Despite the recent surge in studies on implementing Artificial Intelligence (AI) in different B2C settings, extant work on human-AI interaction in the B2B context are predominantly conceptual. To address this gap...

... interactions between business actors, this study explores how managerial heuristics are shaped in the CE transition within the textile industry and their impact on actors’ interactions within business relationships and networks. Design/methodology/approach Empirically, this qualitative study is based...

... The assessment scores of the entrepreneurship mentoring effect both in experience level and effectiveness level are relatively high, in the satisfactory range. The entrepreneurship mentoring effect, measured by the experience and the performance level, is determined by the coupling interaction of the mentor...

... earlier, the business logic is partly discussed in the four approaches. Håkansson and Snehota (1995, p. 25) state that “a relationship develops over time as a chain of interaction episodes – a sequence of acts and conteracts. It has a history and a future.” The approaches have suggested connections...

.... Traditionally gaps have been examined from the static and single party perspective. However, dyadic buyer‐seller relationships can be revealed, described, and analysed in new ways by viewing intraorganisational and interorganisational gaps longitudinally as chains of interactions in relationships and from...

...C. Carl Pegels; Yong Il Song This paper is a study of competitive and cooperative interactions among members of a competitive industry group. There are few strategic, tactical or market moves that do not affect competition in any industry. Competitive and cooperative interactions among competitive...

... of developing a general marketing theory based on the relationship building and management approach. © MCB UP Limited 1994 Customer satisfaction Industrial marketing Interaction Internal marketing Marketing mix Marketing theory Paradigms Relationship marketing Networks Services marketing...

... such as Edward T. Hall have developed a wealth of material which explores the habits and customs of other people and how to interact in situations with such people. Thus, overt ethnocentrism is largely on the wane. Ironically, as Westerners have become more worldly in their interpersonal dealings with other...