... influence firms’ choice of destination for foreign investments. The authors test the hypotheses using longitudinal archival data on foreign market entries of Japanese auto parts makers. Findings – The authors find that when choosing FDI locations, firms reduce the cognitive burdens of coping...

... confirm the idea that elements of market structure influence the niche positioning decisions of new ventures. The paper contributes to our understanding of entrepreneurial decision making in response to environmental conditions. Banks Market entry Niche marketing United States of America Resource...

...Arto Ojala; Pasi Tyrväinen Purpose The purpose of this paper is to investigate market entry decisions of the US software SMEs by analyzing the impact of the most obvious factors (cultural distance, geographical distance, country risk, and three market size variables) in traditional...

...: 1. knowledge about the host market; and 2. the organizational capability of the firm. International investments Market entry International business Experiential learning China The choice of entry mode is widely regarded as a “frontier issue” in international business...

... advantages? © Emerald Group Publishing Limited 2005 Innovation Market entry There are three reasons why large established firms should not want to create radically new markets. The first is that evidence shows that even if they did create a radically new market, the likelihood...

...Anders Pehrsson This article presents a study of the link between strategy competence and performance in the context of international market entry. The concept of strategy competence encompasses international market entry and business relatedness. It is assumed that efforts of a firm to establish...

... multinational company (Miller, 2000; Lavin, 1996; Motorola, 2000; Schoenberger, 1996). Alliances Planning Decision making Multinationals Strategy Market entry Webster’s Dictionary defines strategic as “important” and alliance as “association of interests”. Strategic alliances...

... products was initially raised through the introduction of the smoother “ice beers” and developed from there. © MCB UP Limited 1996 Alcoholic drinks industry Brand image Market entry Market research Mix mapping Product launch This case study is in the form of a plan which focuses...

...Claudio Vignali; Ruth A. Schmidt Based on a large UK paint manufacturer′s experiences in the late 1980s,presents a proposal for market entry into Germany. Gives reasons why entry into this market is a challenging proposition. Local requirements make a market research‐based adaptation...

... took the UK by storm in the 1980s. It single‐handedly re‐established consumer interest in red wine. By 1991, it represented the fourth largest sales by volume in the UK. © MCB UP Limited 1994 Bulgaria Export Market entry Pricing Production Wines and spirits Under Communist...

...Gaynor Lea‐Greenwood A study in the retail market entry strategy of a major UK manufacturer which highlights the difficulties of forward vertical integration,conflict with other retail customers, and heralds a complete restructuring of the company, as the joint venture in retailing takes time...