... influence firms’ choice of destination for foreign investments. The authors test the hypotheses using longitudinal archival data on foreign market entries of Japanese auto parts makers. Findings – The authors find that when choosing FDI locations, firms reduce the cognitive burdens of coping...

... Emerald Group Publishing Limited 2013 Banks Market entry Niche marketing United States of America Resource partitioning Banking A fundamental question faced by all entrepreneurs when founding a new venture is how broadly to serve the market they are entering – to start up...

...Arto Ojala; Pasi Tyrväinen Purpose The purpose of this paper is to investigate market entry decisions of the US software SMEs by analyzing the impact of the most obvious factors (cultural distance, geographical distance, country risk, and three market size variables) in traditional...

... market; and 2. developing supervisors' organizational capabilities. International investments Market entry International business Experiential learning China The choice of entry mode is widely regarded as a “frontier issue” in international business and is also viewed as a very...

... in radical new markets. © Emerald Group Publishing Limited 2005 Innovation Market entry In this issue of Spotlight Constantinos Markides talks to editor Sarah Powell about the realities of “first‐mover advantage” and the argument for being a “fast second” mover in a radical new market...

...Anders Pehrsson This article presents a study of the link between strategy competence and performance in the context of international market entry. The concept of strategy competence encompasses international market entry and business relatedness. It is assumed that efforts of a firm to establish...

... Alliances Planning Decision making Multinationals Strategy Market entry Webster’s Dictionary defines strategic as “important” and alliance as “association of interests”. Strategic alliances then are associations important to alliance partners and formed to further their common...

... on the total beer market, relevant trade press and marketing departments. © MCB UP Limited 1996 Alcoholic drinks industry Brand image Market entry Market research Mix mapping Product launch This case study is in the form of a plan which focuses on the proposed launch of a new...

...Claudio Vignali; Ruth A. Schmidt Based on a large UK paint manufacturer′s experiences in the late 1980s,presents a proposal for market entry into Germany. Gives reasons why entry into this market is a challenging proposition. Local requirements make a market research‐based adaptation...

...Gaynor Lea‐Greenwood A study in the retail market entry strategy of a major UK manufacturer which highlights the difficulties of forward vertical integration,conflict with other retail customers, and heralds a complete restructuring of the company, as the joint venture in retailing takes time...

.... Bulgaria Export Market entry Pricing Production Wines and spirits Under Communist rule, the Bulgarian wine industry was a state‐controlled monopoly for 46 years. Vinprom, the state organization, supplied national demand and, via its export arm, Vinimpex, handled the industries exports largely...