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Keywords: Mobile communications
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Journal Articles
Journal:
Management Decision
Management Decision (1996) 34 (8): 6–16.
Published: 01 October 1996
.... Suggests that heuristic devices could be the way to proceed in its tactical application of the strategic plan. © MCB UP Limited 1996 Heuristics Marketing Mobile communications Retailing Telephones United Kingdom This article is based on a case study which deems to develop academic...
