... is in a period of transition. Once overlooked, Europe is now a priority market. Explains why and considers the implications. © MCB UP Limited 1997 Europe Motor industry South Korea Strategy Ten years ago, pessimistic reports appeared in Western newspapers about the Olympic Games to be held...

..., even though this is the market segment FED least wanted to serve. © MCB UP Limited 1994 Automotive Components Industry Business‐to‐business marketing Channel relationships Conflict Japan Motor industry USA Remanufactured automotive components (used parts which have been...

..., the extent of the range is not in motor industry terms very different, although Volvo are absent from the small car sector where the Fiesta competes. However, the depth of the Ford range is considerably greater than Volvo and each model is offered with more variants. Fifth, we looked at price. A priori, one...