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1-2 of 2
Keywords: Neobanks
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Journal Articles
Understanding behavioral drivers of neobank adoption among young consumers
Available to Purchase
Journal:
Management Decision
Management Decision 1–32.
Published: 14 April 2026
...Aruna Jha; Anuj Bhatia; Charu Shri; Shashibala Rai Purpose The study examines factors influencing the adoption and usage of neobanking services by integrating the UTAUT2 framework with net valence theory and incorporating context-specific variables such as perceived risk, environmental...
Journal Articles
Neobank adoption: integrating the information systems effectiveness framework with the innovation resistance model
Available to Purchase
Journal:
Management Decision
Management Decision (2024) 62 (10): 3315–3352.
Published: 20 May 2024
... adoption. Design/methodology/approach A structured survey-based questionnaire was used to gather data from a diverse sample population in India. The Partial Least Squares Structural Equation Modeling (PLS-SEM) model was employed to further examine the adoption of neobanking services and users...
