... context and employee ambidexterity within small and medium enterprises (SMEs). Design/methodology/approach The research used a survey method to investigate SMEs in Nigeria. Two hundred SMEs were selected from across Nigeria to participate in the study and 72 companies responded, representing a 36 per...

...Nnamdi Madichie Purpose This paper seeks to evaluate the impact of the country‐of‐origin (COO) effects on the consumption patterns of “made in” Nigeria Guinness as opposed to Guinness “owned by” Ireland. It aims to trace the trend of Nigerian Guinness in the international market – taking London...

...John O. Okpara Purpose The purpose of this paper is to investigate the impact of entrepreneurial export orientation on the performance of SMEs in Nigeria. Design/methodology/approach The study follows a quantitative research design using survey methods with statistical treatment. Several...

... happen within the time span of about five years (Ponzi and Koenig, 2002). © Emerald Group Publishing Limited 2005 Innovation Total quality management Organizational change Nigeria In the global marketplace, there is increasing competition among producers and marketers of goods...

...Kevin I.N. Ibeh This paper discusses the export behaviour of firms from Nigeria against the backdrop of the aggregate findings from previous empirical studies, which originate mainly from the economically advanced countries. Based on the analysis of survey data from 78 Nigerian‐based manufacturing...

...Olukunle Iyanda This paper is a study of the effect of the Structural Adjustment Programme (SAP) on marketing practices of manufacturing industry in Nigeria. Data for the study were collected through a questionnaire and depth interview of chief executives or senior managers. The data were analysed...

... are on the auction block. For international firms, there has never been a better time to invest. However, the old rules for analysing foreign markets still apply. Caution is still the watchword. © MCB UP Limited 1992 Economic growth Economic conditions Export Nigeria Zaire Foreign investment...