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Journal Articles

Market Entry Strategy for Italy (Crown Berger)

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Claudio Vignali, Alan Tarry
Journal: Management Decision
Management Decision (1994) 32 (3): 11–18.
https://doi.org/10.1108/00251749410057339
Published: 01 April 1994
... paints for wood products and 32 per cent comes from synthetic resins and related products. Principal foreign concerns, belonging to multinational groups such as PPG industries, BASF, Hoeschst, Akzo and Courtaulds: The Italian paint industry has a good mix of family firms, chemical...
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Journal Articles

Proposed Entry into the German Market (Tiara Paints)

Available to Purchase
Claudio Vignali, Ruth A. Schmidt
Journal: Management Decision
Management Decision (1994) 32 (3): 29–33.
https://doi.org/10.1108/00251749410057366
Published: 01 April 1994
... per cent of turnover, as well as legislation governing the disposal of packaging material as illustrated below: © MCB UP Limited 1994 Germany Joint ventures Market entry Marketing mix Paint industry Tiara Paints United Kingdom Tiara Paints are a large UK paint manufacturer...
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