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Keywords: Product management
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Journal Articles
Management Decision (2012) 50 (2): 325–344.
Published: 02 March 2012
... Institutional environment Environment‐dependency Time‐dependency Product management Business performance The product diversification‐performance linkage (PD‐P, hereafter) has been explored by many researchers from different disciplines, such as economics, finance or strategic management. In fact...
Journal Articles
Management Decision (2011) 49 (5): 810–822.
Published: 31 May 2011
... Technology led strategy Product management The product manager was at the center of all new product technology initiatives and the person whom to contact if you had a new idea for an existing or new product. The author was besieged, and often under considerable pressure, to accept the ideas for product...
Journal Articles
Management Decision (1997) 35 (10): 700–708.
Published: 01 December 1997
...A.H. Walle Increasingly, product managers and promotional strategists weigh the impacts of homogeneous products and uniform promotion coupled with the unique character of specific market segments. This is especially crucial in an era when many products are advertised in identical ways and consumed...
Journal Articles
Management Decision (1995) 33 (7): 10–18.
Published: 01 September 1995
... to the reference model. Illustrates the application of the audit method through a case study. Concludes with a brief discussion on the significance of the work described, its limitations and potential benefits. © MCB UP Limited 1995 Customer satisfaction Integration Internal audit Product management...
Journal Articles
Management Decision (1990) 28 (3)
Published: 01 March 1990
... for dealing with small orders is demonstrated. © MCB UP Limited 1990 Management Costs Sales Product management Profitability THE SMALL ORDER PROBLEM 39 S mall orders are a problem in many companies, as a major source off inefficiency and high cost. A number of policies for dealing...

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