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Keywords: Social media analytics
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Journal Articles
Evaluation and decision making in social media marketing
Available to Purchase
Journal:
Management Decision
Management Decision (2017) 55 (1): 15–31.
Published: 13 February 2017
... marketing Social media analytics Agency-client relationship Social media marketing evaluation Due to its dynamic and emergent nature, the effectiveness of social media as a marketing communications channel has presented many challenges for marketers. It is considered to be different...
