...). Manufacturing strategy Strategic marketing Supplier relations Strategic alliances Supplier evaluation Step 2: use the Delphi method to establish a hierarchical evaluation framework for key supplier relationships. We propose a FPR model for the evaluation of key supplier relationships. The first...

... determinants of performance differentials in marketing practice, guide the analysis and dissemination of customer knowledge in organisations and provide grounds for strategic marketing resource allocation. Originality/value The paper proposes that the concept of customer fit can be employed to analyze...

...Douglas Brownlie; Jason Christopher Spender Aims to delineate and explore the terrain of mainstream literature on strategic marketing management. Draws attention to the important role of judgement in almost everything that marketing managers do and for organizations. Considers the orthodox...

.... © MCB UP Limited 1994 Assessment Benetton Crown Berger Marketing mix Products Strategic marketing In recent years the Department of Retailing and Marketing at the Manchester Metropolitan University has successfully developed and delivered a range of traditional and short...