... addressed the pricing-capabilities construct itself, and no accepted measure of pricing capabilities exists. The purpose of this paper, therefore, is to document the design, development, and validation of a dedicated pricing-capabilities scale, PRICECAP. Design/methodology/approach – Qualitative plus...

... in a meaningful way. It then considers instruments, in particular pointer measurements, that simulate these fundamental measurements. It concludes with a look at the validity of the resulting information. To many it will always seem better to have measurable progress towards the wrong goals than unmeasurable...