The Power of Sustainable Thinking – How to Create a Positive Future for the Climate, the Planet, Your Organization and Your Life

Article Type: Books and resources From: Management of Environmental Quality: An International Journal, Volume 20, Issue 4

Bob Doppelt,Earthscan,London,September 2008,240 pp.,ISBN 9781844075959,£16.99,

The future will be powered by sustainable thinking in business,organizations, governments and everyday life. Research has shown that a systematic relationship exists between the weight people give to the costs and benefits of a change and their readiness to make a shift. The more the downsides of new thinking and behavior dominate, the more people resist new approaches,and the more the upsides rule, the greater the likelihood that change will occur. The different interventions used to help people progress from the initial stage of not being ready to consider new thinking and behavior to the later stage of change where new patterns are firmly embedded must increase their perception of the benefits and decrease their concerns about the downsides of change. Change interventions must also increase the confidence people have in their ability to make a shift.

This book tackles climate change, sustainability and life success by starting with your mind. It provides proven “staged-based” methods for transforming thinking and behavior, beginning first with the reader’s own cognitive patterns, then moving to how individuals can motivate other people to change, and finally to how teams and organizations can be motivated to change.