Linking market and technological orientation to sustainable performance: the mediating role of dynamic capabilities

Hanan Ahmed Al Hashmi is a public sector practitioner in the United Arab Emirates with extensive experience in government and public service. She is currently pursuing her doctoral studies at Abu Dhabi University, where her research focuses on contemporary issues in management and public policy.

Fauzia Jabeen is Professor of Sustainability, Innovation and Entrepreneurship at the College of Business and Economics, United Arab Emirates University, UAE. Prior to this, she held several leadership roles at Abu Dhabi University, including Director of the Research Institute for Sustainable Futures, Head of Engagement and Corporate Relations, and Chapter Advisor for the Beta Gamma Sigma Honor Society. With over 23 years of experience in academia, consulting, and research, she has worked across diverse sectors such as manufacturing, telecommunications, education, utilities, and healthcare. Her research focuses on strategy, innovation, sustainability, entrepreneurship, knowledge management and performance. She has published in international journals such as Journal of Business Ethics, Business Strategy and the Environment, International Journal of Hospitality Management, Journal of Business Research and Technological Forecasting and Social Change, among others. She has also contributed to global academic conversations through her involvement with AACSB, EQUIS and AMBA Accreditation and Beta Gamma Sigma.

Dr Saju Jose works as Associate Professor in Marketing at the College of Business, Abu Dhabi University, and has more than 16 years of academic experience. He was awarded a Ph.D. in Marketing from Griffith University, Brisbane, Australia and received his master's in business administration from Queensland University of Technology (QUT), Brisbane, Australia. His research interests are in the areas of CSR, bottom of the pyramid marketing, sustainability, digital marketing strategies and consumer behavior. He has published in several international journals, including the International Journal of Bank Marketing, the Journal of Consumer Behavior and the International Journal of Education Management.

Dr Mouza Al Nuaimi completed her DBA at Abu Dhabi University and currently serves as a Visiting Professor in the College of Business at Abu Dhabi University. She has held various positions within the UAE public sector, gaining extensive experience across different levels of government.