Gender and Investment: The Influence of Gender on Investment Preferences and Practices Available to Purchase

The financial market offers an intricate laboratory for the study of consumer behavior. One area that has received little attention in the finance literature and that could benefit from insights from consumer behavior research is the relationship between gender and consumer investment preferences and practices. The primary goal of the present study is to explore the influence of consumers' gender on their investment behavior. The study examines the investment strategies of male and female investors using psychometric measures and self‐reporting of investment behavior.