Issues

The Interface Between Marketing and Finance: Integrated Management in an Unstable World

George M. Zinkhan; F. Christian Zinkhan
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The Interface Between Marketing and Finance: Integrated Management in an Unstable World

Managing Financial Variation: Insights into the Finance/Marketing Interface

William B. Locander; Daniel J. Goebel
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Managing Financial Variation: Insights into the Finance/Marketing Interface

Firm Valuation of Advertising Expense: An Investigation of Scaler Effects

C.S. Agnes Cheng; Charles J.P. Chen
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Firm Valuation of Advertising Expense: An Investigation of Scaler Effects

Wall Street's Reaction to Listing of the Northern Spotted Owl

F. Christian Zinkhan; George M. Zinkhan
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Wall Street's Reaction to Listing of the Northern Spotted Owl

Gender and Investment: The Influence of Gender on Investment Preferences and Practices

Dana‐Nicoleta Lascu; Harold W. Babb; Robert W. Phillips
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Gender and Investment: The Influence of Gender on Investment Preferences and Practices