Keywords: Business‐to‐business marketing
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Journal Articles
Managerial Finance (2001) 27 (7): 42–53.
Published: 01 July 2001
... future and sees it as impossible to ignore but warns that not all types of business can be successful online. © MCB UP Limited 2001 Internet E‐commerce Consumers Business‐to‐business marketing USA Managerial Finance 42 Electronic Commerce: Current and Future Practices by Fahri Karakaya...

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