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The paper proposes a model that will enable us to go deeper into the study of organizations, bringing forth a framework that will allow us to make many propositions explicit and thus provide a contrast to the alignment theory. We test the model in the Spanish hotel industry. We have been able to identify the internal processes and behavior that fit into each strategic pattern, which go deeper into the process of putting each strategy into practice (first objective: first set of hypotheses). Furthermore, the analysis of the internal processes and behavior that bring about the different degrees of effectiveness in each strategic type makes it possible to build or maintain the complementary nature of business strategy and internal process, and guarantee its success (second objective: second and third sets of hypotheses).

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