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Keywords: Liderança transformacional específica de marca
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2025) 23 (3): 315–338.
Published: 19 November 2024
... the importance of leadership and employer branding strategies in enhancing EBBE in the B2B context. Objetivo Este estudo examina as relações entre a liderança transformacional específica de marca (TFL), employer branding e employee-based brand equity (EBBE) no contexto business-to-business (B2B). Além disso, o...
