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Keywords: Liderazgo transformacional específico de la marca
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Journal Articles
In the heart of B2B branding: exploring the link between brand-specific transformational leadership, employer branding andemployee-based brand equity
Available to Purchase
Management Research: The Journal of the Iberoamerican Academy of Management (2025) 23 (3): 315–338.
Published: 19 November 2024
... transformation leadership Employee-based brand equity Employee bases brand equity Marca empregadora Liderança transformacional específica de marca Teoria da identidade social Employee-Based brand equity Marca empleadora Liderazgo transformacional específico de la marca Teoría de la identidad...
