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Keywords: Teoria da identidade social
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Journal Articles
In the heart of B2B branding: exploring the link between brand-specific transformational leadership, employer branding andemployee-based brand equity
Available to Purchase
Management Research: The Journal of the Iberoamerican Academy of Management (2025) 23 (3): 315–338.
Published: 19 November 2024
... transformation leadership Employee-based brand equity Employee bases brand equity Marca empregadora Liderança transformacional específica de marca Teoria da identidade social Employee-Based brand equity Marca empleadora Liderazgo transformacional específico de la marca Teoría de la identidad...
Journal Articles
Influence factors of organizational citizenship behaviors in Latin American countries: a Brazilian case study
Available to PurchaseJulia Vasconcelos Furtado, Antonio Carrizo Moreira, Ricardo Gouveia Rodrigues, Jorge Humberto F. Mota
Management Research: The Journal of the Iberoamerican Academy of Management (2025) 23 (1): 35–64.
Published: 13 August 2024
... Comportamento de cidadania organizacional Compromisso organizacional Teoria da identidade social Instituições de ensino superior Responsabilidade social corporativa América Latina Economias em desenvolvimento Organizational citizenship behaviors (OCBs) are known as typical outcomes...
