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As a business grows larger and more complex in today's competitive world, the role of organisational goal setting becomes more and more critical to the continued long term success of that organisation. Realistically developed, stated, and implemented goals can be the guiding principle for increased effectiveness and continued growth. On the other hand, the lack of effective goal setting will lead to declines in the organisation's performance. It is the responsibility of the organisation's management to understand the importance of goal setting and the environment within which these goals must be made.

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