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Organisational survival in these volatile times is akin to the understanding of the organisation’s external environment, outsmarting its competitors and leveraging on its competitive advantage. First, the organisation needs to focus on the inward strengths, that is, the collective power of its constituents ‐ the employees ‐ to face the outward challenges. According to Chinese philosopher, Sun Tzu, the key to over coming the turbu ent external environment is to first understand the art of war: Handle your people well and you (organisation) will fight the war (competition) as one unified force.

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