Non‐users in Industry and Commerce Available to Purchase

Non‐use or under‐exploitation of any service provided by the employer at work as an aid to work represents a non‐productive investment. Non‐use of libraries may be voluntary (i.e. non‐use of an on‐site library) or involuntary (no access to such a facility). Non‐use is much larger than previously thought. Brief profiles of non‐users are presented. The types of service that might attract and satisfy non‐users are presented as well as those that would retain users, and the kind of promotional campaign required.