Article navigation

Transorganisational groups can be characterised by formal meetings, often sponsored by professional associations, professional colleague networks, consulting firms, or research institutes; the central purpose is the advancement of professional knowledge. The author reports his experience of such groups in the USA with the Marketing Science Institute. The incidental yet valuable learning benefits for the participants are explored.

This content is only available via PDF.
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Pay-Per-View Access
$41.00
Rental

or Create an Account

Close subscription notice
Close access options