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Volume 11, Issue 4-5
1 April 1988
This article was originally published in
Management Research News
Management Research News Cover Image for Volume 11, Issue 4-5
Review Article| April 01 1988

THE R&D/MARKETING INTERFACE IN THE PHARMACEUTICAL INDUSTRY

;
C.G. Elstone
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D.F. Ball
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A.W. Pearson
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6135
Print ISSN: 0140-9174
© MCB UP Limited
1988
Management Research News (1988) 11 (4-5): 31–34.
https://doi.org/10.1108/eb027988

The article looks at one aspect of a study of the R&D/marketing interface in six projects drawn from three companies in the pharmaceutical industry.

Keywords: Marketing, Pharmaceutical industry, R&D
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© MCB UP Limited
1988
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